Home

About Us

About Us

SE_Collaborative_11.1.11Decus Strategic Communications and Consulting (Decus: latin – honesty, integrity, grace) was born out of the frustration we heard about and experienced in working with comunications consultants and marketing agencies – too much overhead, nonsensical billing and 50-thousand-foot advice that didn’t include actually doing the work. AND - many times the work would begin without a strategic marketing or sales plan. If there's one thing we've heard time and time again, it's the frustration with agencies and consultants who tried to force-feed a plan that wasn't customized to the overall needs for the client.

Decus views itself as VISIBILITY ENGINEERS. We pride ourselves in our ability to bring clients an integrated, strategic approach encompassing marketing, targeted public realtions and social media, research, polling and political consulting. It gets you noticed. It gets you in the right rooms. It effectively leverages the money you're spending to get that needed visibility.

We also know another thing very clearly - if you’re not growing or developing new contacts, prospects and customer bases – we're not doing our job. Call us today for a free, no obligation consultation. But don't be surprised if we start working for you before we ever send you an invoice.

 

 

 


We believe

We believe

At Decus we believe in;

Offering value without making you pay for our building, our excess of personnel to make us look “bigger,” our recreational room, pool tables, fancy digs, expense accounts and martini bar. (Okay, we don’t really have any of those, but we know agencies who build it into their hourly “fees.”). We also won’t be wining and dining you, because well – believe it or not, we don’t have the time – we’re too busy working.

We do the work with the goal of getting results that you can see. Most of the agencies we've hired and worked for in the past (yes, many of us came out of the corporate world or worked for agencies) seemed to bill their clients like a taxi cab stuck in traffic. The meter keeps running, but you're not going anywhere. Decus is adept at letting you know what we're doing to get you to your business' or non-profit's destination.

How it works

How it works

To make all this work, Decus employs professionals with on-the-ground experience. Our people have spent years in the media and marketing trenches, working in management, journalistic and promotions roles in radio, print and television and Fortune 500 companies. We’ve been on the other side and know what the media is looking for and we work to shape the messages that not only make sense on paper, but actually get seen by more than the people writing the press releases.

We also have experience in the boardroom and know the pressures you face every day with customers, investors and shareholders. In short – our people have not jumped from agency to agency, but have real world experience that adds to the expertise your company already possesses.

Top 10 Ways Non-Profits Should Start Acting More like a Business

Top 10 Ways Non-Profits Should Start Acting More like a Business

By Mark Gilman

No matter where you live, you've seen businesses big and small shift strategies, environments, personnel and target markets in an attempt to adjust (and survive) in a national recession.  But shouldn't non-profits be doing the same?  I mean, really, can a non-profit afford to do "charity as usual" in one of the toughest national development climates in decades?  The ones who answered that question "yes" are already out of business or on their way out.

 
When You’re Trashed on the Web, Cleanup Can Be a Dirty Job
Legal Remedies are Just Part of the Answer in Combating Web-Based Reputation Destruction

By Eric Parzianello – Beals Hubbard, PLLC

There’s not a national radio, television or newspaper company that hasn’t been sued for allegedly publically maligning someone’s character or making libelous statements that could be perceived to damage a company’s reputation.  But maligning a reputation on the internet has become another matter altogether as companies have fewer options restore their good name in the face of angry internet missives from customers, partners or employees.

 
Companies Need to be Choosy about its Charities

Companies Need to Be Choosy About Its Charitable Giving

By Mark Gilman

Giving back in the community is the hallmark of good corporate citizenship. But giving for the sake of giving and not giving at all can be equally horrific strategies for companies of any size.

 

Contact Us

Clarkston/Waterford
Michigan
5255 Hudson
Waterford, MI 48329

248-789-8057

@DecusLLC



Decus Blog

Companies Need to Be Choosy About Its Charitable Giving

By Mark Gilman

Giving back in the community is the hallmark of good corporate citizenship. But giving for the sake of giving and not giving at all can be equally horrific strategies for companies of any size.

Read more...
 
Legal Remedies are Just Part of the Answer in Combating Web-Based Reputation Destruction

By Eric Parzianello – Beals Hubbard, PLLC

There’s not a national radio, television or newspaper company that hasn’t been sued for allegedly publically maligning someone’s character or making libelous statements that could be perceived to damage a company’s reputation.  But maligning a reputation on the internet has become another matter altogether as companies have fewer options restore their good name in the face of angry internet missives from customers, partners or employees.

Read more...
 

Social Networking and Lawyers: Who Has the Time?

By Mark Gilman

If you use the phrases “rush to judgment,” “jump on the bandwagon” and the always popular “dive in head first,” you certainly wouldn’t be discussing anything remotely related to legal marketing or the practice of law in general. So why is it that you would expect everyone at the firm to launch into social networking without hesitation?

 

Read more...
 
charlottemacombcharlotte_city_club-logotroychamberlogolmaclarkston-chambermnalogo